Redan Brand Redesign
Redan - 2025 / 2026
We had the pleasure of refreshing the brand identity of Helsinki-based repair and renovation company Redan. Building on the existing logo and assets, we evolved the visual identity into a bold, modern direction while maintaining a strong connection to the construction industry.
The project included refining Redan’s brand story and extending the renewed identity across branded workwear, company vehicles, work sites, and digital platforms for a cohesive presence across all touchpoints. We also created brand guidelines, adaptable media assets, a new brand film, and a customer journey film to support the company’s communications and marketing.