Gummerus, Finland's oldest publishing house, approached us to renew its digital presence and bring greater consistency to the brand online.

Starting with the website architecture and wireframes, we created a simple and flexible visual system that respects the company's heritage while putting its books and authors at the centre. A seasonal colour palette, subtle textures and graphic elements give the site its own character without competing with the rich visual world of the books themselves.

To support the identity over time, we also developed digital guidelines and adaptable templates, making it easy for the Gummerus team to create new content while maintaining a consistent visual language.